Experience Record
Microsoft
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Edge & Copilot
- Led brand transformation of Microsoft Edge from "shopping browser" to "AI-powered browser" through global integrated campaigns.
- Crafted global narratives for Copilot in Edge, translating complex LLM features into tangible consumer benefits.
- Directed seasonal campaigns driving engagement and adoption across 8+ global markets.
- Produced channel toolkits and creative assets that elevated digital marketing and storytelling globally.
- Collaborated cross-functionally to align feature go-to-market planning with user research, product evolution, and business objectives.
Microsoft
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Microsoft 365
- Developed and led 360° integrated marketing plans across Microsoft 365 and Office portfolio.
- Launched "Free to be Free" pandemic campaign for Microsoft's free productivity apps, driving record engagement.
- Directed GTM strategy for Microsoft Teams personal use and the Family Safety app launch.
- Owned end-to-end creative direction across paid, owned, and earned media.
- Embedded customer insights into messaging and media strategies across channels and geographies.
Microsoft
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Worldwide Retail
- Developed GTM strategies for 3+ global campaigns/year across Windows, Surface, and HoloLens.
- Managed $2M+ annual budget with measurable retail and partner impact.
- Oversaw end-to-end creative production and in-store retail experience alignment.
- Established KPI tracking and syndication governance frameworks to ensure quality.
Microsoft Vendor
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Various Agencies
- Launched in-store demos for Windows Phone in 30+ languages; produced demo videos for global deployment.
- Led campaign execution for MSN, Bing, and Internet Explorer.
- Managed content and engagement strategy for MSN Latino Entertainment.
Blue Frog Media
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Startups
- Led mobile content strategy for Latino-focused storefronts and multicultural programming.
- Programmed and promoted a Latino music channel with high engagement.
- Developed and launched branded mobile content products.
Core Competencies
Strategy
- Integrated Marketing
- Brand Storytelling
- GTM Strategy
- X-functional Leadership
Creative
- Creative Direction
- AI Feature Marketing
- Campaign Development
- Content Strategy
Operations
- Budget Management
- Performance Analytics
- Channel Marketing
- Partner Enablement
Education
University of South Alabama
+ Executive Education at Kellogg Sales Institute (Northwestern)
STRATEGY • CREATIVE • LEADERSHIP • STRATEGY • CREATIVE • LEADERSHIP •