Experience Record
Luis Gilberto Ecosystem
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Seattle, WA
- Architected a proprietary digital platform ("The Hub" & "Portal") shifting consulting from hourly service to productized intelligence.
- Developed StrategyIQ, a React-based diagnostic engine that automates brand health auditing and generates strategic roadmaps.
- Codified the "Trinity Framework" (Strategist, Storyteller, Orchestrator) to align cross-functional teams and streamline campaign execution.
Microsoft
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Edge & Copilot
- Led brand transformation of Microsoft Edge from "shopping browser" to "AI-powered browser" through strategic narrative repositioning.
- Crafted global narratives for Copilot in Edge, translating complex LLM features into tangible consumer benefits.
- Directed seasonal campaigns and produced channel toolkits driving engagement and adoption across 30+ global markets.
Microsoft
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Microsoft 365
- Developed 360° integrated marketing plans across the Microsoft 365 and Office portfolio.
- Directed GTM strategy for Teams personal use and launched the "Free to be Free" pandemic campaign for productivity apps.
- Owned end-to-end creative direction across paid, owned, and earned media channels.
Microsoft
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Worldwide Retail
- Developed GTM strategies for 3+ global campaigns/year across Windows, Surface, and HoloLens hardware.
- Managed $2M+ annual budget and established KPI tracking frameworks to ensure measurable retail partner impact.
Microsoft Vendor
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Various Agencies
- Launched in-store demos for Windows Phone in 30+ languages.
- Led campaign execution for MSN, Bing, and Internet Explorer.
Core Competencies
Strategy
- Integrated Systems Design
- Narrative Architecture
- Productized GTM Strategy
- X-functional Leadership
Creative
- Creative Direction & UX
- AI Feature Marketing
- Campaign Development
- Content Strategy
Operations
- Budget Management
- Performance Analytics
- Channel Marketing
- Partner Enablement
Systems & Tech
- Next.js / React
- Tailwind CSS
- Supabase / SQL
- Prisma ORM
Education
University of South Alabama
+ Executive Education at Kellogg Sales Institute (Northwestern)
STRATEGY • CREATIVE • LEADERSHIP • STRATEGY • CREATIVE • LEADERSHIP •