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Brand strategy, AI-powered launches, and creative leadership.
Real thinking from the trenches.

LATEST INSIGHT
Ecosystem Architecture Ecosystem Architecture (Dark)
January 2026 • Building Series

Building The Ecosystem

I didn't want to just freelance. I wanted to productize how I think. A look at the architecture behind StrategyIQ, The Studio, and The Portal.

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Building the Portfolio
Building Series

Building the Portfolio

A portfolio is not a website; it is a portrait. The story of how I rebuilt the site and, quietly, myself.

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Building The Ecosystem
Building Series

Building The Ecosystem

I didn't want to just freelance. I wanted to productize how I think. A look at the architecture behind StrategyIQ, The Studio, and The Portal.

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Building Insights
Building Series

Building Insights

Thinking in structures. How I designed an editorial space that thinks before it talks.

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Building The Hub
Building Series

Building The Hub

From Microsoft strategist to systems architect. How autonomy became the design constraint.

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Proof of Life
Reflections

Proof of Life

Staying alive to my own work. Finding the thread again after going quiet.

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Blank Page
REFLECTIONS

Unlocking the Blank Page

Thoughts on starting new creative endeavors.

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Move at Speed
REFLECTIONS

Move at Your Speed

Finding your own rhythm in a fast-paced world.

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15+
Years Experience
50M+
Campaign Impressions
12
Deep Dives / Year

Work That Mattered

Launch strategies and campaigns from the trenches.

Teams Consumer Launch
LAUNCH

Teams Consumer

10M+ users. Strategy for the consumer launch.

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Family Safety
CAMPAIGN

Family Safety

+40% adoption. Defining digital safety.

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Edge Mobile
REBRAND

Edge Mobile

+185% downloads. The App Store refresh.

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AI Browsing
STRATEGY

AI Browsing

Transforming how we search.

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Edge‑ucational Videos
SERIES

Edge‑ucational Videos

Short, elegant explainers that teach features through story and motion—designed for clarity and retention.

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Editorial Standard

Insights is a perspective-first space grounded in real-world experience. When I reference external research, data, or reporting, I include citations. Otherwise, I’m sharing patterns, lessons, and opinions from hands-on work, not presenting a single source of truth.