Creative Leadership
That Speaks Human

Over 13 years, I've led campaigns that prove innovation only matters when it connects with people. From Microsoft's global rebrand to cutting-edge AI experiences.

The Numbers

Quantified impact across 15+ years

150M+
$25M+

The Stories

Deep dives into strategy & execution

6
25+

The Resume

Professional background & skills

15+
6

The Numbers

A quantified view of 15+ years driving integrated marketing campaigns across Microsoft's consumer portfolio—from reach and investment to performance results.

150M+
Total Users Reached
$25M+
Media Managed
85%
Campaign Success Rate
Campaign Volume
12 Major Product Launches
25+ Integrated Campaigns
50+ Content Activations
Brand Portfolio
6 Microsoft Products
15+ Market Segments
8 Global Markets
Performance
Avg. Adoption Increase 45%
Brand Awareness Lift 65%
3.2x
ROI Improvement
Sr. Integrated Marketing Lead
2022 — Present
Microsoft | Edge & Copilot
  • Led brand transformation of Microsoft Edge from "shopping browser" to "AI-powered browser" through global integrated campaigns.
  • Crafted global narratives for Copilot in Edge, translating complex LLM features into tangible consumer benefits.
  • Directed seasonal campaigns driving engagement and adoption across 8+ global markets.
Sr. Integrated Marketing Lead
2016 — 2022
Microsoft | Microsoft 365
  • Launched "Free to be Free" pandemic campaign for Microsoft's free productivity apps, driving record engagement.
  • Directed GTM strategy for Microsoft Teams personal use and the Family Safety app launch.
  • Owned end-to-end creative direction across paid, owned, and earned media channels.
Marketing Manager
2012 — 2016
Microsoft | Worldwide Retail
  • Developed GTM strategies for global campaigns across Windows, Surface, and HoloLens.
  • Managed $2M+ annual budget with measurable retail and partner impact.
Strategy
  • Integrated Marketing
  • Brand Storytelling
  • GTM Strategy
Creative
  • Creative Direction
  • AI Feature Marketing
  • Content Strategy
Operations
  • Budget Management
  • Performance Analytics
  • Partner Enablement
B.S. Computer Sciences
University of South Alabama
+ Executive Education at Kellogg Sales Institute