15+ years of impact
—
—
EXPERIENCE IN three dimensions
From managing multi-million dollar budgets to crafting human narratives for AI. Explore my career through the lens that matters most to you.
The Numbers
The Stories
The Resume
QUANTIFIED IMPACT
The metrics that matter. 15 years distilled into numbers that tell the story of scale.
150M+
Total Users Reached
$25M+
Media Investment Managed
85%
Avg. Campaign Success
12
Major Launches
6
Microsoft Products
8
Global Markets
3.2x
ROI Improvement
THE NARRATIVE
Context is everything. Here is how strategy translates into execution.
Technical Blueprint
Teams Consumer Launch
View Execution
Director's Commentary
"We Rebuilt the Story"
Read Perspective
Director's Commentary
"Confusion is Intent"
Read Perspective
Technical Blueprint
Edge-ucational Series
View Execution
Technical Blueprint
Microsoft Family Safety
View Execution
Director's Commentary
"Peace of Mind"
Read Perspective
Director's Commentary
"Reinventing Momentum"
Read Perspective
Technical Blueprint
Edge Mobile Rebrand
View Execution
Technical Blueprint
Transforming Browsing
View Execution
Director's Commentary
"The AI Shift"
Watch Commentary
Director's Commentary
"Creative Freedom"
Read Perspective
Technical Blueprint
Free to Be Free
View ExecutionPROFESSIONAL RECORD
The arc of a career built on clarity, craft, and continuous reinvention.
The Full Story
Download the official CV or view the interactive web version.
Download PDF View Web Version →2024–Pres
Principal & Systems Architect
Luis Gilberto Ecosystem
2023–2024
Principal Creative Strategist
Microsoft Copilot & AI Platform
2018–2023
Sr. Integrated Marketing Lead
Microsoft Edge Consumer
2016–2018
Global Product Marketing Manager
Microsoft 365 Consumer
2012–2016
Marketing Manager
Worldwide Retail Channel