15+ years of impact

The numbers. The stories. The record.

Experience in
three dimensions

From managing multi-million dollar budgets to crafting human narratives for AI. Explore my career through the lens that matters most to you.

The Numbers
Reach · Budget · ROI
The Stories
Case Studies · Commentary
The Resume
Roles · Timeline · Download

I. Quantified Impact

The metrics
that matter

15 years distilled into numbers that tell the story of scale.

150M+
Total Users Reached
$25M+
Media Investment Managed
85%
Avg. Campaign Success
12
Major Launches
6
Microsoft Products
8
Global Markets
3.2×
ROI Improvement

II. The Narrative

Context is
everything

How strategy translates into execution. Each campaign, two perspectives.

Teams Launch
Technical Blueprint

Teams Consumer Launch

View Execution
Director's Commentary

"We Rebuilt the Story"

Read Perspective
Edge Insights
Director's Commentary

"Confusion is Intent"

Read Perspective
Edge Portfolio
Technical Blueprint

Edge-ucational Series

View Execution
Family Safety
Technical Blueprint

Microsoft Family Safety

View Execution
Director's Commentary

"Peace of Mind"

Read Perspective
Edge Mobile Insights
Director's Commentary

"Reinventing Momentum"

Read Perspective
Edge Mobile
Technical Blueprint

Edge Mobile Rebrand

View Execution
AI Browsing
Technical Blueprint

Transforming Browsing

View Execution
Director's Commentary

"The AI Shift"

Watch Commentary
Free Insights
Director's Commentary

"Creative Freedom"

Read Perspective
Free to Be Free
Technical Blueprint

Free to Be Free

View Execution

III. Professional Record

The arc of
a career

Built on clarity, craft, and continuous reinvention.

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Luis Gilberto
Creative Strategist
Contact
Skills
Education
Luis Gilberto
Integrated Marketing & Creative Strategy
Professional Experience
2024 – Present
Principal & Systems Architect
Luis Gilberto Ecosystem
2023 – 2024
Principal Creative Strategist
Microsoft Copilot & AI Platform
2018 – 2023
Sr. Integrated Marketing Lead
Microsoft Edge Consumer
2016 – 2018
Global Product Marketing Manager
Microsoft 365 Consumer
2012 – 2016
Marketing Manager
Worldwide Retail Channel
Strategic summary · Download the PDF or visit the interactive CV for the full record.