Logo & Identity System
LOGO & IDENTITY SYSTEM
PRIMARY LOCKUP
Preferred: Light backgrounds
Preferred: Dark backgrounds
Alternate: Monochrome light
Alternate: Monochrome dark
The primary lockup combines the logomark with the wordmark "LUIS GILBERTO / Marketing & Creative". The coral arc version is preferred; use monochrome versions only when color is not available.
LOGOMARK
The logomark has multiple color combinations. Format: [G color] + [Arc color]. Use CoralBlack or WhiteCoral as primary marks.
CoralBlack (Primary)
WhiteCoral (Primary)
CoralCoral (Versatile)
BlackBlack
Use logomark alone when space is constrained (social avatars, favicons, app icons). The coral arc is the signature element: it represents the Orchestrator's integrative energy.
THE ARC ELEMENT
The coral arc can be extracted and used as a design accent beyond the logo itself. It represents movement, orchestration, and the connection between perspectives. Use it to create visual rhythm or frame content.
Conceptual Note: The arc mirrors the Trinity gradient: it visually bridges the Strategist (logic) and Storyteller (emotion), embodying the Orchestrator role of integration.
USAGE GUIDELINES
DO
- Use the full lockup when space allows
- Maintain clear space (minimum 50% of logomark height)
- Use approved color variations only
- Keep minimum size: 120px wide for digital, 1" for print
- Use the arc element as a design accent
DON'T
- Rotate, skew, or distort the logo
- Change the coral color to other hues
- Add effects, shadows, or outlines
- Use on busy backgrounds without contrast
- Recreate or modify the logomark