A 6-part video series that transforms Edge's most powerful tools into clear, helpful stories.
How might we make Edge's most advanced features feel effortless and inviting? We created the Edge-ucational series—a campaign of friendly, bite-sized videos that helped users not only understand Edge, but love it.
"We turned product features into real-life storytelling moments that educated, delighted, and empowered."
Strategy Lead
Buck
Identified friction points and mapped user mindsets to create content that solved specific anxieties.
Grouped capabilities into lifestyle themes (Shopping, Safety, Focus) rather than technical buckets.
Created a "Deconstructed UI" aesthetic that removed clutter to focus entirely on the user payoff.
Productivity features.
Browsing management.
Protection features.
Creative inspiration.
Shopping features.
Efficient shopping.
We didn't just hand off videos; we built a distribution system. The toolkit ensured every partner, market, and social team could deploy the content consistently.
